Optical Retail General Manager: Lead Growth & Service

National Vision; Venice (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k with match

Flex Spending Account

Paid Time Off

Parental leave

Employee eyewear discount

Short- and Long-Term Disability

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, seeks a General Manager to lead a store with a focus on patient care, sales results, and team development. You’ll drive operations, merchandising, and financial performance while delivering an exceptional experience for customers and associates.

You’ll supervise staff, coach for growth, manage budgets, implement marketing initiatives, and ensure compliance with safety and brand standards.

Qualifications

• 5+ years of retail experience, with supervisory responsibilities.
• Knowledge of the optical industry preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Retail leadership

Coaching

Communication

Organization

Problem-solving

Customer service

Store operations

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best, part of National Vision, seeks a General Manager to lead a store with a focus on patient care, sales results, and team development. You’ll drive operations, merchandising, and financial performance while delivering an exceptional experience for customers and associates.

You’ll supervise staff, coach for growth, manage budgets, implement marketing initiatives, and ensure compliance with safety and brand standards.