Optical Retail General Manager — Lead Team & Drive Sales

National Vision; Nampa (ID); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k with company match

Stock purchase plan

Flex Spending Account

Paid Time Off & Company Holidays

Parental leave

Employee eyewear discount

Disability insurance

Life Insurance

College scholarship program

Educational courses

Internal promotions

Job summary

America’s Best, a part of National Vision, is seeking a General Manager to lead a high-energy optical retail store. You will drive daily operations, profitability, and an outstanding patient experience.

You will coach and develop a team, manage budgets, and partner with a Doctor to ensure top-quality eye care. The role emphasizes strong leadership, compliance, and growth opportunities for associates.

Qualifications

• 5+ years of retail experience.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Communication

Organization

Problem-solving

Customer service

Sales

Education

Bachelor's degree or equivalent experience

Job description

America’s Best, a part of National Vision, is seeking a General Manager to lead a high-energy optical retail store. You will drive daily operations, profitability, and an outstanding patient experience.

You will coach and develop a team, manage budgets, and partner with a Doctor to ensure top-quality eye care. The role emphasizes strong leadership, compliance, and growth opportunities for associates.