Optical Retail General Manager - Lead, Grow Sales & Service

America's Best; American Fork (UT); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Paid time off

Parental leave

Employee eyewear discount

Disability insurance

Job summary

America’s Best is seeking a General Manager to lead a store team, drive results, and create an exceptional experience for patients and associates daily.

The GM oversees all aspects of operations, including financial performance, merchandising, training, and patient care, setting a positive, high-energy tone where service and teamwork thrive. Join a growing national optical retailer focused on quality eye care.

Qualifications

• 5+ years of retail experience (supervising experience preferred).
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Communication

Problem solving

Customer service

Store operations

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best is seeking a General Manager to lead a store team, drive results, and create an exceptional experience for patients and associates daily.

The GM oversees all aspects of operations, including financial performance, merchandising, training, and patient care, setting a positive, high-energy tone where service and teamwork thrive. Join a growing national optical retailer focused on quality eye care.