Optical Store General Manager — Lead Sales & Patient Care

Purchaseyourfreedom; Portland (OR); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k match with company contribution

Paid time off

Parental leave

Employee eyewear discount

Life insurance

Short/Long-term disability

College scholarship program

Job summary

America’s Best, part of National Vision, is seeking a General Manager in Portland, OR. You will lead a talented team, drive results, and create an exceptional experience for patients and associates every day.

You’ll oversee all store operations, partner with the Doctor to deliver the highest level of patient care, and ensure compliance with standards. The role emphasizes coaching, budgeting, and promotional execution to meet financial goals.

Qualifications

• 5+ years of retail experience; supervisory experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example—coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Retail leadership

Coaching

Customer service

Store operations

Budgeting

Communication

Education

Bachelor’s degree

Job description

America’s Best, part of National Vision, is seeking a General Manager in Portland, OR. You will lead a talented team, drive results, and create an exceptional experience for patients and associates every day.

You’ll oversee all store operations, partner with the Doctor to deliver the highest level of patient care, and ensure compliance with standards. The role emphasizes coaching, budgeting, and promotional execution to meet financial goals.