Onsite Lead Generation Specialist - Drive Qualified Demos

Top Echelon Software, LLC; New Milford (CT); On-site; USD 42,000 - 66,000; Full time

Job summary

Top Echelon Software, LLC is seeking a motivated Lead Generation Specialist to identify prospective customers and qualify inbound inquiries for the outside sales team. You will engage decision-makers through outbound calls, email, LinkedIn, and research to generate qualified opportunities and schedule product demonstrations.

The ideal candidate communicates clearly, stays organized, and relentlessly follows up to build a strong pipeline.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role preferred.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Salesforce CRM experience preferred.

Responsibilities

• Research prospective customers, target accounts, and relevant market opportunities.
• Conduct high-volume outbound calls to introduce solutions and engage potential customers.
• Use email, LinkedIn, and other appropriate channels to support prospecting efforts.
• Identify decision-makers, influencers, and potential product users within target organizations.
• Build prospect lists based on industry, application, territory, and marketing campaigns.
• Tailor outreach to each prospect’s business needs, applications, and operational challenges.
• Generate qualified product demonstrations and appointments for outside sales representatives.
• Respond promptly to inquiries generated through the company website, trade shows, advertising, and marketing campaigns.
• Ask discovery questions to understand customer applications, requirements, purchasing potential, and next steps.
• Develop early-stage opportunities through timely, professional follow-up.
• Schedule demonstrations and sales discussions with the appropriate field sales representative.
• Re-engage previous inquiries, inactive prospects, and existing database contacts.
• Complete post-event and campaign follow-up to maximize sales opportunities.
• Gather prospect feedback to support future sales and marketing efforts.
• Clearly explain product features, advantages, and business benefits.
• Develop sufficient product and application knowledge to engage prospects confidently.
• Use active listening and effective questioning to uncover customer needs.
• Prepare professional follow-up emails that maintain engagement and advance conversations.
• Represent the client professionally and build positive relationships with prospective customers.
• Maintain accurate and current prospect information in Salesforce.
• Document calls, emails, customer requirements, follow-up activities, and next steps.
• Provide sales representatives with complete information when handing off qualified opportunities.
• Manage follow-up schedules to keep prospects engaged.
• Track activity and results against established performance goals.
• Maintain strong standards for CRM accuracy and completeness.

Skills

Outbound calling

Lead generation

Inside sales

Business development

Customer-facing communication

Tools

Salesforce CRM

Microsoft Excel

Job description

Top Echelon Software, LLC is seeking a motivated Lead Generation Specialist to identify prospective customers and qualify inbound inquiries for the outside sales team. You will engage decision-makers through outbound calls, email, LinkedIn, and research to generate qualified opportunities and schedule product demonstrations.

The ideal candidate communicates clearly, stays organized, and relentlessly follows up to build a strong pipeline.