On-Site Lead Generation Specialist: Drive Qualified Demos

Horan Hiring Solutions, LLC; New Milford (CT); On-site; USD 45,000 - 60,000; Full time

Job summary

Horan Hiring Solutions, LLC is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. The role involves outbound calling, email, LinkedIn outreach, and follow-up to schedule product demonstrations and appointments with decision-makers.

The ideal candidate will be confident initiating conversations, curious about customer needs, and persistent in developing opportunities.

Qualifications

• 2+ years of experience in outbound calling, lead generation, inside sales or related role.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Proficiency with Microsoft Office, including Excel.
• Salesforce CRM experience preferred.

Responsibilities

• Prospecting & Lead Generation: Research prospective customers, target accounts, and market opportunities.
• Conduct high-volume outbound calls to introduce solutions and engage potential customers.
• Use email, LinkedIn, and other channels to support prospecting efforts.
• Identify decision-makers and influencers within target organizations.
• Build prospect lists based on industry, application, territory, and campaigns.
• Tailor outreach to each prospect’s business needs and challenges.
• Generate qualified product demonstrations and appointments for outside sales representatives.

Skills

Outbound calling

Lead generation

Inside sales

Business development

Communication skills

Telephone presence

Active listening

Research

Time management

Microsoft Excel

Tools

Salesforce CRM

Job description

Horan Hiring Solutions, LLC is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. The role involves outbound calling, email, LinkedIn outreach, and follow-up to schedule product demonstrations and appointments with decision-makers.

The ideal candidate will be confident initiating conversations, curious about customer needs, and persistent in developing opportunities.