On-Site Lead Generation Specialist: Prospect & Drive Demos

Genie Matthews and Associates; New Milford (CT); On-site; USD 50,000 - 70,000; Full time

Job summary

Genie Matthews and Associates is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. You’ll conduct high-volume outbound calls, use email and LinkedIn, and tailor outreach to client needs to schedule product demonstrations and appointments.

The ideal candidate excels at initiating conversations, researching opportunities, and maintaining organized follow-up.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role preferred.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Proficiency with Microsoft Office, including Excel.
• Salesforce CRM experience preferred.

Responsibilities

• Prospecting and lead generation through research of prospective customers and target accounts.
• Conduct high-volume outbound calls to introduce solutions and engage potential customers.
• Use email, LinkedIn, and other channels to support prospecting efforts.
• Identify decision-makers and influencers within target organizations.
• Build prospect lists based on industry, application, territory and campaigns.
• Tailor outreach to each prospect’s needs and challenges.
• Generate qualified product demonstrations and appointments for outside sales.
• Respond promptly to inquiries and follow-ups from marketing campaigns.
• Schedule demonstrations and sales discussions with field sales representatives.
• Maintain accurate CRM records and hand off qualified opportunities.

Skills

Outbound calling

Lead generation

Inside sales

Verbal communication

Research

Time management

Tools

Salesforce

Job description

Genie Matthews and Associates is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. You’ll conduct high-volume outbound calls, use email and LinkedIn, and tailor outreach to client needs to schedule product demonstrations and appointments.

The ideal candidate excels at initiating conversations, researching opportunities, and maintaining organized follow-up.