On-Site Lead Gen Specialist – Industrial Solutions

Sora Resource Group; New Milford (CT); On-site; USD 45,000 - 65,000; Full time

Job summary

Sora Resource Group seeks a Lead Generation Specialist to identify prospects, qualify inquiries, and drive sales opportunities for the outside sales team. This role is on-site in New Milford, CT and requires proactive outreach and consistent follow-up during regular business hours.

You will conduct outbound calls, emails, and LinkedIn research to build target lists, schedule product demonstrations, and hand off qualified opportunities to field reps.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Proficiency with Microsoft Office, including Excel; Salesforce CRM experience preferred.

Responsibilities

• Research prospective customers, target accounts, and relevant market opportunities.
• Conduct high-volume outbound calls to introduce solutions and engage potential customers.
• Use email, LinkedIn, and other appropriate channels to support prospecting efforts.
• Identify decision-makers, influencers, and potential product users within target organizations.
• Build prospect lists based on industry, application, territory, and marketing campaigns.
• Tailor outreach to each prospect’s business needs, applications, and operational challenges.
• Generate qualified product demonstrations and appointments for outside sales representatives.
• Respond promptly to inquiries generated through the company website, trade shows, advertising, and marketing campaigns.
• Ask discovery questions to understand customer applications, requirements, purchasing potential, and next steps.
• Develop early-stage opportunities through timely, professional follow-up.
• Schedule demonstrations and sales discussions with the appropriate field sales representative.
• Re-engage previous inquiries, inactive prospects, and existing database contacts.
• Complete post-event and campaign follow-up to maximize sales opportunities.
• Gather prospect feedback to support future sales and marketing efforts.
• Clearly explain product features, advantages, and business benefits.
• Develop sufficient product and application knowledge to engage prospects confidently.
• Use active listening and effective questioning to uncover customer needs.
• Prepare professional follow-up emails that maintain engagement and advance conversations.
• Represent the client professionally and build positive relationships with prospective customers.
• Maintain accurate and current prospect information in Salesforce.
• Document calls, emails, customer requirements, follow-up activities, and next steps.
• Provide sales representatives with complete information when handing off qualified opportunities.
• Manage follow-up schedules to keep prospects engaged.
• Track activity and results against established performance goals.
• Maintain strong standards for CRM accuracy and completeness.

Skills

Outbound calling

Lead generation

Inside sales

Business development

Salesforce CRM

Microsoft Excel

Verbal communication

Tools

LinkedIn

Salesforce

Microsoft Office

Job description

Sora Resource Group seeks a Lead Generation Specialist to identify prospects, qualify inquiries, and drive sales opportunities for the outside sales team. This role is on-site in New Milford, CT and requires proactive outreach and consistent follow-up during regular business hours.

You will conduct outbound calls, emails, and LinkedIn research to build target lists, schedule product demonstrations, and hand off qualified opportunities to field reps.