On-site Lead Gen Specialist — Industrial Tech

Markent Personnel, Inc.; New Milford (CT); On-site; USD 42,000 - 60,000; Full time

Job summary

Markent Personnel, Inc. is seeking a Lead Generation Specialist on behalf of a client that provides inspection, microscopy, and measurement solutions.

The role targets identifying prospective customers, qualifying inquiries, and generating sales opportunities for the outbound sales team through outbound calling, email, LinkedIn, and research. The ideal candidate initiates conversations, uncovers customer needs, and maintains persistence in building opportunities.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, or related customer-facing role preferred.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Proficiency with Microsoft Office, including Excel.
• Salesforce CRM experience preferred.

Responsibilities

• Prospecting & Lead Generation: Research prospective customers, target accounts, and relevant market opportunities.
• Conduct high-volume outbound calls to introduce solutions and engage potential customers.
• Use email, LinkedIn, and other appropriate channels to support prospecting efforts.
• Identify decision-makers, influencers, and potential product users within target organizations.
• Build prospect lists based on industry, application, territory, and marketing campaigns.
• Tailor outreach to each prospect’s business needs, applications, and operational challenges.
• Generate qualified product demonstrations and appointments for outside sales representatives.

Skills

Outbound calling

Lead generation

Business development

Communication

Time management

Tools

Salesforce CRM

LinkedIn

MS Office

Job description

Markent Personnel, Inc. is seeking a Lead Generation Specialist on behalf of a client that provides inspection, microscopy, and measurement solutions.

The role targets identifying prospective customers, qualifying inquiries, and generating sales opportunities for the outbound sales team through outbound calling, email, LinkedIn, and research. The ideal candidate initiates conversations, uncovers customer needs, and maintains persistence in building opportunities.