Omnichannel Marketing Execution Leader

Xeris Pharmaceuticals Inc; United States; On-site; USD 155,000 - 233,000; Full time

Benefits offered by this job

Equity or long-term incentive awards

401(k) retirement benefits

Paid time off benefits

Health insurance options

Vision and dental insurance options

Job summary

Xeris Pharmaceuticals, Inc. is seeking an Associate Director, Omnichannel Marketing Execution to translate brand strategies into dynamic customer journeys for HCP and patient audiences.

You will own end-to-end journey design, define real-time triggers, and guide the technical build with Marketing Technology & Journey Operations. Based in Chicago with a hybrid/office-centric schedule, the role partners with brand teams, Commercial Operations and Analytics to optimize across three brands and

Qualifications

• Bachelor’s degree in business, marketing, advertising, or other relevant field of study.
• 7 to 10 years of marketing experience in pharmaceutical, biotech, or specialty healthcare, with direct omnichannel or CRM/marketing technology strategy.
• Experience building or managing dynamic, trigger-based journeys in a regulated environment.

Responsibilities

• Translate brand imperatives into omnichannel customer journeys for HCP and patient/DTC segments.
• Define audience segmentation and channel reachability strategy for each brand.
• Design dynamic, trigger-based journeys with real-time signals and next-best-action logic.
• Define trigger logic and integration into sales workflows and journey engine.
• Collaborate with Paid Media and Analytics to measure journey performance and TRx outcomes.

Skills

Omnichannel strategy

People management

Cross-functional collaboration

Regulatory knowledge

Journey design

Education

Bachelor's degree in business, marketing, advertising, or other relevant field

Tools

Veeva CRM

HubSpot

Marketo/Adobe

Salesforce

CDP concepts

Job description

Xeris Pharmaceuticals, Inc. is seeking an Associate Director, Omnichannel Marketing Execution to translate brand strategies into dynamic customer journeys for HCP and patient audiences.

You will own end-to-end journey design, define real-time triggers, and guide the technical build with Marketing Technology & Journey Operations. Based in Chicago with a hybrid/office-centric schedule, the role partners with brand teams, Commercial Operations and Analytics to optimize across three brands and