Group Director, Experience Strategy - Omnichannel Healthcare

EVERSANA INTOUCH; New York (NY); Presencial; USD 143.000 - 206.000; Jornada completa

Descripción de la vacante

EVERSANA INTOUCH is seeking a senior leader to drive omnichannel and experience strategy across multiple brands in healthcare marketing. This role emphasizes collaboration, data-driven storytelling, and presenting strategic recommendations to senior stakeholders.

The Group Director will lead Website/IVA strategy, omnichannel plans, and content development while aligning with brand strategy and client goals. A deep oncology background and cross-functional leadership are required.

Formación

• Bachelor’s degree or related field required.
• 10+ years in Omnichannel/Experience/Digital Strategy or related field.
• Experience in Oncology is essential for client assignment.
• Experience in Pharma, Biotech, or Healthcare marketing.

Responsabilidades

• Lead omnichannel and personalized experiences across brands and portfolios.
• Drive Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations.
• Analyze data to generate insights and translate into client-ready strategies.
• Collaborate with senior leadership to define innovative deliverables and growth initiatives.
• Ensure accessibility and inclusivity in user experiences across channels.

Conocimientos

Omnichannel strategy

Experience strategy

Digital strategy

Oncology experience

Pharma marketing

Communication skills

Presentation skills

Analytical skills

Microsoft Office

Collaboration tools

CRM platforms

AI systems

Educación

Bachelor’s degree in marketing, communications, or related field

Herramientas

PowerPoint

Excel

Word

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

Descripción del empleo

EVERSANA INTOUCH is seeking a senior leader to drive omnichannel and experience strategy across multiple brands in healthcare marketing. This role emphasizes collaboration, data-driven storytelling, and presenting strategic recommendations to senior stakeholders.

The Group Director will lead Website/IVA strategy, omnichannel plans, and content development while aligning with brand strategy and client goals. A deep oncology background and cross-functional leadership are required.