Omnichannel Strategy & Launch Excellence Lead

IPSEN; Cambridge (MA); Sur place; USD 143 000 - 210 000; Plein temps

Avantages offerts par ce poste

401(k) with company contributions

Medical, dental, and vision coverage

Paid time off

Parental leave

Discretionary winter shutdown

Well-being allowance

Commuter benefits

Résumé du poste

Ipsen, a leading global biopharma company, seeks an Associate Director to advance omnichannel capabilities across the organization from its Cambridge area team. You will partner with Brand, Marketing, Sales, Medical, Market Access, Analytics, and Digital to translate brand goals into integrated engagement plans and customer journeys.

You will lead the design of scalable playbooks, data-driven insights, and best practices to accelerate launches and improve customer experiences, while guiding

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, or a related field.
• 12+ years of omnichannel strategy and customer engagement capability building experience.
• Experience with pharmaceutical/biotech launches and cross-functional initiatives.

Responsabilités

• Develop customer engagement strategies for successful product launches.
• Translate brand objectives into omnichannel engagement plans and roadmaps.
• Collaborate with brand teams and agencies across channels and stages of the customer journey.
• Establish launch planning methodologies, playbooks, and reusable standards.
• Drive organizational readiness with governance and capability development.
• Lead measurement practices and continuous improvement across launches.

Connaissances

Omnichannel strategy

Cross-functional leadership

Project management

Stakeholder management

Data-driven decision making

Communication

Formation

Bachelor's degree in Business/Marketing/Life Sciences

Outils

Martech platforms

CRM systems

Analytics tools

Description du poste

Ipsen, a leading global biopharma company, seeks an Associate Director to advance omnichannel capabilities across the organization from its Cambridge area team. You will partner with Brand, Marketing, Sales, Medical, Market Access, Analytics, and Digital to translate brand goals into integrated engagement plans and customer journeys.

You will lead the design of scalable playbooks, data-driven insights, and best practices to accelerate launches and improve customer experiences, while guiding