Omnichannel Enablement & Transformation Lead

our future Intern; Johns Creek (GA); On-site; USD 140,000 - 170,000; Full time

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in the United States seeks an Associate Director of Omnichannel Enablement & Transformation to drive B2B and B2C omnichannel roadmaps.

You will lead marketing automation, journey activation, data strategies, and cross-functional programs spanning digital, field, retail, and partner touchpoints. Collaborating with Marketing, Sales, IT and analytics teams, you will establish scalable capabilities, manage complex projects, and drive continuous optimization

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 7+ years of experience in omnichannel enablement, marketing technology, marketing automation, digital marketing, CRM, analytics, commercial transformation or related fields.
• Strong understanding of marketing automation, journey activation, customer data, personalization and integrated engagement.
• Experience translating business and customer needs into capability roadmaps, requirements and executable plans.
• Experience managing complex cross-functional projects with multiple internal and external partners.
• Ability to collaborate across marketing, sales, data, analytics, IT, agencies and senior stakeholders.
• Strong analytical and data oriented mindset with experience defining measurement approaches and using insights to guide optimization.
• Strong stakeholder management, communication, facilitation, prioritization and problem-solving skills.
• Ability to manage ambiguity, dependencies, risks and competing priorities in a matrixed environment.

Responsibilities

• Omnichannel Capability Development: Contribute to B2B and B2C omnichannel roadmaps and develop required capabilities (marketing automation, journey activation, personalization, data, analytics).
• Marketing Automation and Martech Enablement: Lead enablement of marketing automation and customer engagement platforms; translate needs into requirements and adoption plans.
• Customer Journey Enablement: Establish tech and processes for executing B2B/B2C journeys across channels.
• Omnichannel Data and Personalization: Advance data capabilities for segmentation, identity, consent, activation and personalized experiences.
• Analytics, Measurement and Performance Insights: Establish KPIs, tagging, reporting and actionable recommendations.
• Project Management and Transformation Delivery: Manage cross-functional projects modernizing engagement and measurement.
• Partner and Vendor Coordination: Coordinate agencies and partners to build omnichannel capabilities.
• Governance and Operational Excellence: Define processes and standards for omnichannel planning and optimization.
• Capability Adoption and Continuous Improvement: Support training and tool adoption; identify gaps and improve tools and partner performance.

Skills

Omnichannel enablement

Marketing automation

Journey activation

Customer data

Analytics

Cross-functional project management

Stakeholder management

Communication

Problem solving

Adaptability

Education

Bachelor's degree

Advanced degree preferred

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. in the United States seeks an Associate Director of Omnichannel Enablement & Transformation to drive B2B and B2C omnichannel roadmaps.

You will lead marketing automation, journey activation, data strategies, and cross-functional programs spanning digital, field, retail, and partner touchpoints. Collaborating with Marketing, Sales, IT and analytics teams, you will establish scalable capabilities, manage complex projects, and drive continuous optimization