Director of Omnichannel Strategy & Engagement — Flexible Work

EPM Scientific; Morristown (NJ); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Leadership role

Competitive compensation

Flexible work arrangements

Professional growth

Job summary

EPM Scientific is seeking a Director of Omnichannel Strategy & Engagement to lead cross-functional teams in crafting integrated, audience-centric experiences for HCP and patient audiences across pharma brands.

The role focuses on strategy development, measurement, and advisory leadership, with opportunities to influence a diverse portfolio and shape omnichannel thinking within a dynamic healthcare marketing agency.

Qualifications

• 8-10+ years of experience in digital marketing, omnichannel strategy, customer engagement, or related disciplines within healthcare.
• Deep understanding of HCP and patient engagement and journey development.
• Experience integrating media, CRM, content, analytics, social, and technology into omnichannel programs.
• Strong client-facing presence with the ability to influence stakeholders.

Responsibilities

• Lead omnichannel strategy across pharmaceutical brands, translating objectives into audience-centric plans and activation roadmaps.
• Partner with cross-functional teams to develop integrated experiences across paid, owned, and earned channels.
• Guide segmentation, journey mapping, content orchestration, personalization, and channel optimization.
• Oversee measurement frameworks, KPIs, dashboards, testing plans, and performance reporting.
• Serve as a trusted strategic advisor to clients, presenting recommendations and leading workshops with senior stakeholders.
• Mentor and develop cross-functional digital team members to foster a collaborative, high-performing culture.

Skills

Omnichannel strategy

Digital marketing

Audience segmentation

Customer engagement

HCP engagement

Marketing automation

Web analytics

CRM systems

Tools

Marketing automation tools

CRM platforms

Web analytics tools

Job description

EPM Scientific is seeking a Director of Omnichannel Strategy & Engagement to lead cross-functional teams in crafting integrated, audience-centric experiences for HCP and patient audiences across pharma brands.

The role focuses on strategy development, measurement, and advisory leadership, with opportunities to influence a diverse portfolio and shape omnichannel thinking within a dynamic healthcare marketing agency.