Associate Director, Omnichannel Marketing (US Remote)

Sumitomo Pharma; Montgomery (AL); Remote; USD 171,000 - 214,000; Full time

Job summary

Sumitomo Pharma is seeking an Associate Director of Omnichannel Marketing to shape, deliver, and analyze omnichannel experiences for HCPs and patients. This role partners with a broad cross-functional team, driving data-driven campaigns across digital and non-digital channels, and optimizing the marketing mix while ensuring regulatory compliance.

The position emphasizes stakeholder engagement, alliance partnership collaboration, and a strong foundation in pharmaceutical marketing with an

Qualifications

• Bachelor’s degree in a related field required; advanced degree preferred.
• Minimum 8 years of relevant experience in biotech or pharmaceutical industry, including marketing roles of increasing scope and responsibility
• Minimum of 3-5 years of omnichannel marketing and/or pharmaceutical media management experience required
• Must have experience managing cross-functional projects and external agency partners

Responsibilities

• Omnichannel Strategy: Translate business and brand strategy into coordinated omnichannel experiences for healthcare professionals and patients, with guidance from senior marketing leadership.
• Cross-Functional Collaboration: Partner closely with the Alliance counterpart and internal stakeholders—including HCP and patient marketing, omnichannel insights and execution, field sales, market access, regulatory, legal, medical, analytics, operations, and market research—to align priorities and execute key decisions.
• Media Planning: Support development and optimization of media mix strategies, monitor creative and media investments, and recommend adjustments to improve performance and resource allocation.
• Digital Execution: Manage the tactical execution of non-personal HCP promotional marketing and patient digital initiatives across websites, social media, display, SEM, email, and other digital channels.
• Customer Experience: Apply knowledge of digital and non-digital channels, campaign planning, and segmentation to help create relevant, personalized customer experiences.
• Innovation: Identify and evaluate emerging omnichannel capabilities and digital opportunities that may strengthen customer engagement and business performance.
• Insights and Data Utilization: Partner with analytics and market research to translate insights into actionable recommendations, support business opportunity assessment, optimize the marketing mix, and monitor program KPIs.
• Field Partnership: Collaborate with field teams to identify best practices, uncover customer needs and trends, and inform the evolution of the brand selling approach.
• Customer Targeting: Support HCP and patient targeting strategies, including the use of Crossix, predictive modeling, and customer segments to improve media effectiveness.
• Brand Planning: Contribute to strategic and tactical brand planning and recommend innovative digital and omnichannel solutions that support brand objectives.
• Agency and Project Management: Manage day-to-day work with creative and media agencies to deliver high-quality work on strategy, on time, within budget, and with measurable outcomes.
• Compliance and Regulation: Ensure marketing activities comply with legal, medical, and regulatory requirements and coordinate materials through the promotional review process.

Skills

Omnichannel marketing

Cross-functional collaboration

Media planning

Digital execution

Customer targeting

Brand planning

Agency/vendor management

Project management

Regulatory/compliance knowledge

Communication skills

Education

Bachelor’s degree in related field

Advanced degree preferred

Tools

Crossix

Job description

Sumitomo Pharma is seeking an Associate Director of Omnichannel Marketing to shape, deliver, and analyze omnichannel experiences for HCPs and patients. This role partners with a broad cross-functional team, driving data-driven campaigns across digital and non-digital channels, and optimizing the marketing mix while ensuring regulatory compliance.

The position emphasizes stakeholder engagement, alliance partnership collaboration, and a strong foundation in pharmaceutical marketing with an