VP, Experience Strategy — Omnichannel CX Leader (Pharma)

SmartRecruiters, Inc.; New York (NY); On-site; USD 164,000 - 230,000; Full time

Job summary

EVERSANA INTOUCH is seeking a VP, Experience Strategy to lead a high-performing team in crafting data-driven, omnichannel experiences for patient and physician audiences within global markets. You will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build lasting relationships and provide a competitive edge.

This executive role requires deep expertise in omnichannel and experience strategy, strong financial acumen, and the ability to partner

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 12+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• 3+ years of people management experience, leading and growing a team
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
• Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe)
• Adept at using AI systems and frameworks

Responsibilities

• Set a vision for experience transformation leveraging pharma and other best-in-class practices
• Create vital internal and external relationships to capitalize on opportunities
• Demonstrate understanding of financials and ownership of team utilization and billability
• Identify and address critical moments in the customer journey with Omnichannel Plans
• Partner with Analytics to iterate and optimize the Omnichannel Plan
• Author tactical briefs and ensure alignment with brand strategy; elevate every customer interaction
• Guide the development of team members in Experience Strategy
• Support new business initiatives by contributing strategic insights and pitches
• Promote diversity, equity, and inclusion through actions and inclusive behavior
• All other duties as assigned

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

People management

Analytical skills

Communication

AI systems

Education

Bachelor's degree in marketing or communications

Tools

PowerPoint

Excel

Word

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

Job description

EVERSANA INTOUCH is seeking a VP, Experience Strategy to lead a high-performing team in crafting data-driven, omnichannel experiences for patient and physician audiences within global markets. You will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build lasting relationships and provide a competitive edge.

This executive role requires deep expertise in omnichannel and experience strategy, strong financial acumen, and the ability to partner