Digital Marketing Specialist

Bristol-myers Squibb; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Bristol-Myers Squibb in Atlanta, GA is seeking an Omnichannel Marketing Specialist to lead and execute omnichannel campaigns for a cardiovascular or immunology brand. Hybrid role (50% on-site) with cross-functional collaboration across Brand, Agency, Capabilities, and Analytics.

You will manage external partners, ensure MLR approvals, and drive KPI-based optimization, leveraging digital tactics, CRM, and media programs.

Qualifications

• Bachelor's degree required with 5-7 years in pharma marketing or related field.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Experience leading digital engagement and analytics activities.
• Proven ability to manage digital agencies and cross-functional teams.
• Strong communication skills and proficiency with analytics tools.

Responsibilities

• Draft and review creative briefs and other necessary requirements documentation to support development of branded and unbranded digital programs.
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.).
• Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables.
• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
• Monitor project status and provide regular reporting on progress, challenges, and solutions.
• Demonstrated digital and DTC/HCP program experience.
• Demonstrated ability to track and manage annual digital programs.

Skills

Omnichannel strategy

Digital marketing

Digital engagement

Analytics

Agency management

Media planning

MLR processes

Education

Bachelor's degree

Tools

Excel

PowerPoint

Veeva PromoMats

Adobe Analytics

Workfront

Veeva CRM

Job description

Full job description Omnichannel Marketing Specialist Hybrid 50%

The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a BMS brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job: Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties

• Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
• Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables
• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and DTC/HCP program experience
• Demonstrated ability to track and manage annual digital programs

Specific Job Responsibilities

• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
• Experience in pharmaceutical omnichannel strategy and digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM