Ocular Surface Marketing Lead – Growth & Impact

Harrow, Inc.; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Harrow, Inc. is seeking a Lead for Ocular Surface Marketing to own the brand strategy and execution for VEVYE, TYRVAYA, NATACYN, VERKAZIA, FLAREX and more. You will align with Sales to ensure a unified franchise plan and drive growth across prescription brands in North America.

You will lead brand managers, manage agencies, and design pull-through programs with Market Access. Remote work within the U.S. is supported, with travel ~30% to key markets and events.

Qualifications

• Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
• 3+ years managing marketers.
• Launch experience with prescription brands.
• Experience marketing a pharmacy-benefit product, including access pull-through.
• Deep experience developing and leveraging the marketing tech stack.
• Experience leading a team through PRC/MLR review.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Own the Ocular Surface franchise strategy and annual brand plans; set priorities across the dry eye, specialty, and additional brands.
• Create demand with optometrists and ophthalmologists: targeting, segmentation, positioning, and messaging the field executes.
• Lead and develop brand managers; manage agencies and the franchise marketing budget.
• Translate pharmacy-benefit dynamics into pull-through programs with Market Access and Access & Patient Solutions Marketing.
• Build franchise congress plans and KOL programs with Professional Relations & KOL Development.
• Accountable for franchise demand forecasts and KPIs; report results with the Head, Sales—Ocular Surface.
• Lead annual brand planning and long-range strategic planning for the franchise.
• Lead market research to deepen understanding of customers, brands, and the market.
• Serve as marketing liaison to field training, sales ops, reimbursement, and investor relations.
• Own franchise marketing budgets and accruals across HCP and patient programs.
• Be the subject-matter expert and brand ambassador for the Ocular Surface franchise.
• Partner with Thought Leader/ProEd for insights and market intelligence.

Skills

AI platforms (ChatGPT, Claude)

Slack

Brand leadership

Education

Bachelor’s degree in pharma/biotech marketing

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Harrow, Inc. is seeking a Lead for Ocular Surface Marketing to own the brand strategy and execution for VEVYE, TYRVAYA, NATACYN, VERKAZIA, FLAREX and more. You will align with Sales to ensure a unified franchise plan and drive growth across prescription brands in North America.

You will lead brand managers, manage agencies, and design pull-through programs with Market Access. Remote work within the U.S. is supported, with travel ~30% to key markets and events.