Ocular Surface Brand Marketer — Remote Growth & Impact

harrowhealth; United States; Remote; USD 119,000 - 146,000; Full time

Job summary

Harrow seeks a Brand Marketer for Ocular Surface Products to own brand execution of FLAREX, FRESHKOTE, TOBRADEX ST, and more. You will run day-to-day campaigns and content development to keep brands visible among eye care professionals.

The role requires building tactical plans, coordinating with agencies and designers, managing budgets, and leading omnichannel campaigns across personal and non-personal channels. Remote work across the U.S. with travel ~20% is expected.

Qualifications

• Bachelor's degree; 3-6 years in pharma, biotech, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Strong project management; able to run several brands at once.
• Experience with personal and non-personal HCP promotion; digital experience.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute tactical plans and calendars.
• Develop campaigns and content with agencies and the Graphic Designers, through PRC approval.
• Create and refresh field resources, email, and digital assets with Digital Marketing.
• Manage brand budgets, SOWs, and POs.
• Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
• Lead the transition of newly acquired brands into Harrow's portfolio: materials, PRC submissions, and field tools.
• Support speaker bureau, peer-to-peer, and KOL programs, and plan congress presence for assigned brands.
• Manage promotional materials inventory and field-facing tools.
• Serve as the subject-matter expert and brand ambassador for brands, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.

Skills

Project management

Cross-brand coordination

Digital marketing

Healthcare marketing

Education

Bachelor's degree

Tools

Veeva PromoMats

Slack

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Harrow seeks a Brand Marketer for Ocular Surface Products to own brand execution of FLAREX, FRESHKOTE, TOBRADEX ST, and more. You will run day-to-day campaigns and content development to keep brands visible among eye care professionals.

The role requires building tactical plans, coordinating with agencies and designers, managing budgets, and leading omnichannel campaigns across personal and non-personal channels. Remote work across the U.S. with travel ~20% is expected.