Ocular Surface Marketing Lead: Shape Eye Care Brands

harrowhealth; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

Harrow seeks a seasoned Lead, Ocular Surface Marketing to drive the portfolio of prescription brands (VEVYE, TYRVAYA, NATACYN, VERKAZIA). You will own brand strategy, annual plans, and field execution, aligning with Sales-Ocular Surface to maximize growth and revenue.

You will lead brand managers, manage agencies and budgets, partner on market access programs, and shape omnichannel communications with a data-driven, patient-centered approach across national markets.

Qualifications

• Bachelor's degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
• 3+ years managing marketers.
• Launch experience with prescription brands.
• Experience marketing a pharmacy-benefit product, including access pull-through.
• Deep experience developing and leveraging the marketing tech stack.
• Experience leading a team through PRC/MLR review.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Own the Ocular Surface franchise strategy and annual brand plans; set priorities across the dry eye, specialty, and additional brands.
• Create demand with optometrists and ophthalmologists: targeting, segmentation, positioning, and messaging the field executes.
• Lead and develop brand managers; manage agencies and the franchise marketing budget.
• Translate pharmacy-benefit dynamics into pull-through programs with Market Access and Access & Patient Solutions Marketing.
• Build franchise congress plans and KOL programs with Professional Relations & KOL Development.
• Accountable for franchise demand forecasts and KPIs; report results with the Head, Sales-Ocular Surface.

Skills

Brand leadership

Team management

Market research

Cross-functional collaboration

Digital marketing

Slack

AI platforms (ChatGPT, Claude)

Education

Bachelor's degree

Tools

Marketing tech stack

Job description

Harrow seeks a seasoned Lead, Ocular Surface Marketing to drive the portfolio of prescription brands (VEVYE, TYRVAYA, NATACYN, VERKAZIA). You will own brand strategy, annual plans, and field execution, aligning with Sales-Ocular Surface to maximize growth and revenue.

You will lead brand managers, manage agencies and budgets, partner on market access programs, and shape omnichannel communications with a data-driven, patient-centered approach across national markets.