New Business & Channel Growth Lead

Canon USA & Affiliates; Portland (OR); Remote; USD 97,000 - 145,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

"Dress for Your Day" attire program

Volunteer opportunities to give back

Swag! Canon welcome kit and official18

Job summary

Canon U.S.A., Inc. seeks a New Business Development Advisor to drive direct and indirect sales, recruit channel partners, and orchestrate go-to-market for incubated solutions. This virtual, full-time role requires travel and close collaboration with product and engineering teams to shape roadmap and partner programs.

You will lead end-to-end sales cycles, develop partner models, and attend events to build pipeline while maintaining relationships across customer and market ecosystems.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or a relevant field or equivalent experience required, plus 7 years of related experience.
• Approximately 50% or more travel required to customer sites, partner locations, and industry trade shows/conferences
• Strong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management required; familiarity with CRM and sales pipeline management tools and practices expected
• Proficiency in using Salesforce.com is required
• Occasional evening or weekend work required to support trade shows, partner events, and customer engagements; not subject to a fixed on-call schedule

Responsibilities

• Identify & Prospect Target Accounts to validate market fit and generate early demand
• Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
• Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
• Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
• Gather Customer and market insights to product
• Conduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planning
• Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
• Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
• Source and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-market
• Support the transition of solutions from incubation through go-to-market and eventual handover to established Canon business units, ensuring continuity of customer, partner, and market relationships
• Partner with cross functionally with product, engineering, and program teams to translate customer, market, and partner insight into actionable roadmap and go-to-market input

Skills

Consultative sales

Channel partner development

Pipeline management

CRM & sales process

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce.com

Job description

Canon U.S.A., Inc. seeks a New Business Development Advisor to drive direct and indirect sales, recruit channel partners, and orchestrate go-to-market for incubated solutions. This virtual, full-time role requires travel and close collaboration with product and engineering teams to shape roadmap and partner programs.

You will lead end-to-end sales cycles, develop partner models, and attend events to build pipeline while maintaining relationships across customer and market ecosystems.