Director, Martech Strategy & Enterprise Growth

Wunderman Thompson (DBA VML)

Kansas City (MO)

On-site

USD 100,000 - 230,000

Full time

5 days ago

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Job summary

Mazda North America Operations seeks a Director of Martech Technology Strategy to shape and lead the enterprise Martech roadmap across CDP, CRM, personalization, taxonomy, and data engineering. This senior, client-facing role translates business goals into actionable roadmaps, use cases, and decisions for cross-functional teams and partners.

The role drives audience governance, taxonomy, and journey orchestration, partnering with data, IT, and analytics to measure impact.

Qualifications

Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.

Responsibilities

Own the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, and data engineering.
Translate Mazda's business priorities and customer experience goals into a sequenced technology strategy, roadmap, and portfolio of fundable use cases.
Lead strategy for Mazda's Adobe Experience Platform and Real-Time CDP program.
Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.