MarTech Strategy Director — Growth & Roadmaps

WPP Enterprise Solutions; New York (NY); On-site; USD 75,000 - 180,000; Full time

Job summary

WPP Enterprise Solutions partners with Mazda North America Operations to lead the Martech technology strategy, connecting business goals to CDP, CRM, personalization, taxonomy, and governance across the Martech ecosystem.

The Associate Director will translate strategy into actionable use cases, requirements, and roadmaps, guiding cross-functional teams and vendor partners to deliver measurable growth and value realization for the Mazda programme.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
• Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.

Responsibilities

• Technology strategy and roadmap ownership across Mazda Martech landscape.
• CDP strategy, segmentation, and audience orchestration.
• Enterprise taxonomy and governance across platforms.
• CRM, personalization, and journey orchestration.
• Cross-agency orchestration and stakeholder leadership.
• Measurement, value realization, and business impact.
• Practice contribution and team support.

Skills

Technology strategy

Cross-functional collaboration

Stakeholder management

Communication skills

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Adobe Target

Salesforce Marketing Cloud

Claravine

Domo

TransUnion

LiveRamp

The Trade Desk

DV360

Meta

Google Ads

Salesforce CRM

WPP Open

Job description

WPP Enterprise Solutions partners with Mazda North America Operations to lead the Martech technology strategy, connecting business goals to CDP, CRM, personalization, taxonomy, and governance across the Martech ecosystem.

The Associate Director will translate strategy into actionable use cases, requirements, and roadmaps, guiding cross-functional teams and vendor partners to deliver measurable growth and value realization for the Mazda programme.