MarTech Strategy Lead — CDP, CRM & Personalization

Wunderman Thompson (DBA VML); Chicago (IL); On-site; USD 75,000 - 180,000; Full time

Job summary

WPP Enterprise Solutions seeks an Associate Director - Martech Technology Strategy to drive Mazda North America Operations’ enterprise Martech roadmap. You’ll translate business goals into tech requirements across CDP, CRM, personalization, and data governance, coordinating with multiple partners.

You will lead governance for taxonomy, audience definitions, and activation, and partner with cross-functional teams to deliver measurable growth and executive-ready recommendations.

Qualifications

• Bachelor-level degree and strong knowledge of Martech ecosystems.
• Experience shaping enterprise technology roadmaps across multiple teams.
• Excellent written and verbal communication translating tech into business terms.

Responsibilities

• Own Mazda Martech roadmap with cross-functional teams across CDP, CRM, analytics, and data engineering.
• Translate priorities into use cases, requirements, and governance inputs.
• Support audience frameworks, taxonomy governance, and activation dependencies.
• Lead workshops, roadmap reviews, and executive alignment sessions.

Skills

Martech knowledge

Cross-functional collaboration

Stakeholder communication

Analytics

Education

Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Advanced degree in a related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Salesforce Marketing Cloud

Job description

WPP Enterprise Solutions seeks an Associate Director - Martech Technology Strategy to drive Mazda North America Operations’ enterprise Martech roadmap. You’ll translate business goals into tech requirements across CDP, CRM, personalization, and data governance, coordinating with multiple partners.

You will lead governance for taxonomy, audience definitions, and activation, and partner with cross-functional teams to deliver measurable growth and executive-ready recommendations.