Director of Martech Strategy & Enterprise Growth

WPP Enterprise Solutions; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Mazda North America Operations partners with WPP Enterprise Solutions to define and drive an enterprise Martech strategy. The Director will own the roadmap across CDP, CRM, personalization, taxonomy, and data engineering, translating business goals into actionable use cases and governance.

Expect in‑office work four days a week with travel to Mazda and partner locations as needed. The role requires deep Martech ecosystem knowledge, executive communication, and the ability to influence without

Qualifications

• Bachelor degree in a related field specified in the ad.
• 8+ years of experience in technology/marketing strategy and enterprise platforms.
• Experience owning or shaping enterprise roadmaps across multiple teams and stakeholders.
• Strong knowledge of Martech ecosystems including CDP, CRM, analytics, and governance.

Responsibilities

• Own Mazda Martech roadmap across CDP, CRM, personalization, taxonomy, and data engineering.
• Define audience frameworks, lifecycle segmentation, and activation requirements.
• Lead enterprise taxonomy and governance across multiple platforms and tools.
• Set strategic direction for CRM/personalization across owned channels and journeys.
• Coordinate cross‑agency work and align executives on roadmap decisions.
• Define measurement framework and build value realization narratives for leadership.

Skills

Martech strategy

Executive leadership

Cross-functional collaboration

Analytics literacy

Communication skills

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Adobe Target

Salesforce Marketing Cloud

Claravine

Domo

TransUnion

LiveRamp

The Trade Desk

DV360

Meta

Google Ads

Salesforce CRM

WPP Open

Job description

Mazda North America Operations partners with WPP Enterprise Solutions to define and drive an enterprise Martech strategy. The Director will own the roadmap across CDP, CRM, personalization, taxonomy, and data engineering, translating business goals into actionable use cases and governance.

Expect in‑office work four days a week with travel to Mazda and partner locations as needed. The role requires deep Martech ecosystem knowledge, executive communication, and the ability to influence without