Martech Strategy Director — Enterprise Growth & Governance

VML Enterprise Solutions

Buffalo (NY)

On-site

USD 75,000 - 180,000

Full time

2 days ago

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Job summary

WPP Enterprise Solutions seeks an Associate Director, Martech Technology Strategy to advance Mazda North America Operations’ enterprise Martech roadmap. You will connect business goals to technology decisions across CDP, CRM, personalization, taxonomy, and data governance, guiding cross-functional teams and partners to measurable growth.

You will lead strategy for audience frameworks, activation, and analytics while collaborating with Mazda stakeholders and delivery teams.

Qualifications

Bachelor’s degree or higher in a related field.
6+ years in technology/marketing strategy, digital transformation, or enterprise platform delivery.
Experience shaping enterprise roadmaps across multiple teams and stakeholders.
Strong Martech ecosystem knowledge covering CDP, CRM, personalization, analytics, and governance.
Proven ability to translate tech considerations into business-oriented materials.

Responsibilities

Support Mazda Martech roadmap across CDP, CRM, personalization, taxonomy, and data engineering.
Translate business priorities into workstream plans with clear owners and timelines.
Develop analyses to support build/buy/partner decisions across Martech.
Define governance standards for taxonomy, naming, and audience definitions.