MarTech Strategy Director — Growth & CDP Leadership

Wunderman Thompson (DBA VML); Kansas City (MO); On-site; USD 100,000 - 230,000; Full time

Job summary

The Director, Martech Technology Strategy at Mazda North America Operations partners with WPP Enterprise Solutions to shape Mazda's enterprise Martech roadmap. This senior, client-facing role drives strategy across CDP, CRM, personalization, taxonomy, content operations, and data governance to deliver measurable growth.

The role requires strong advisory presence with four days in-office per week and travel to Mazda and partner locations, aligning technology decisions with business outcomes and

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field.
• 8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
• Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to lead cross-functional or multi-partner programs, facilitate executive alignment, and influence without direct authority.
• Excellent written and verbal communication skills, with the ability to translate complex technology decisions into clear business recommendations.

Responsibilities

• Own the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate Mazda's business priorities and customer experience goals into a sequenced technology strategy, roadmap, and portfolio of fundable use cases.
• Provide clear recommendations on build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks, dependencies, trade‑offs, and decision points early, and frame them for executive stakeholders in clear business language.
• Lead strategy and ongoing optimization for Mazda's Adobe Experience Platform and Real‑Time CDP program.
• Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
• Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.
• Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.
• Lead Mazda's enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions.
• Define governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools.
• Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance.
• Ensure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long‑term scalability.
• Set the strategic direction for Mazda's CRM and personalization roadmap across owned channels and customer journeys.
• Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications.
• Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift.
• Serve as the senior Martech Technology Strategy voice across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and executive stakeholders.
• Coordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners.
• Pair with client and delivery leadership to shape roadmap decisions, maintain trust, and drive alignment across teams.
• Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan.
• Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration.
• Partner with analytics and reporting leads to connect platform activity to business outcomes.
• Build value‑realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations.
• Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation.
• Lead and develop Martech Technology Strategy resources supporting Mazda across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration.
• Set the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view.
• Build team capability in strategic judgment, executive communication, business analysis quality, and client‑facing presence.
• Contribute reusable frameworks, account learnings, and thought leadership to the broader Technology Strategy practice.

Skills

Enterprise roadmaps

Martech ecosystems

Audience frameworks

Cross-functional leadership

Clear communication

Adobe Marketing Cloud

Education

Bachelor's degree

8+ years experience

Tools

Adobe Experience Platform

Job description

The Director, Martech Technology Strategy at Mazda North America Operations partners with WPP Enterprise Solutions to shape Mazda's enterprise Martech roadmap. This senior, client-facing role drives strategy across CDP, CRM, personalization, taxonomy, content operations, and data governance to deliver measurable growth.

The role requires strong advisory presence with four days in-office per week and travel to Mazda and partner locations, aligning technology decisions with business outcomes and