Director, Martech Technology Strategy — Growth & Governance

VML Enterprise Solutions

Buffalo (NY)

On-site

USD 100,000 - 230,000

Full time

4 days ago

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Job summary

WPP Enterprise Solutions partners with Mazda North America Operations to lead the Martech Technology Strategy. This senior director role shapes the enterprise roadmap across CDP, CRM, personalization, taxonomy, and analytics, translating business needs into measurable technology programs.

The candidate will govern audience definitions via Claravine and coordinate across partners to maximize marketing impact.

Qualifications

8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
Proven ability to lead cross-functional or multi-partner programs, facilitate executive alignment, and influence without direct authority.
Excellent written and verbal communication skills, with the ability to translate complex technology decisions into clear business recommendations.

Responsibilities

Own the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
Translate Mazda’s business priorities and customer experience goals into a sequenced technology strategy, roadmap, and portfolio of fundable use cases.
Provide clear recommendations on build, buy, partner, defer, or stop decisions across the Martech ecosystem.
Identify risks, dependencies, trade-offs, and decision points early, and frame them for executive stakeholders in clear business language.
Lead strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program.
Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.
Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.
Lead Mazda’s enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions.
Define governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools.
Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance.
Ensure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long-term scalability.
Set the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys.
Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications.
Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift.
Serve as the senior Martech Technology Strategy voice across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and executive stakeholders.
Coordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners.
Pair with client and delivery leadership to shape roadmap decisions, maintain trust, and drive alignment across teams.
Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan.
Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration.
Partner with analytics and reporting leads to connect platform activity to business outcomes.
Build value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations.
Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation.
Lead and develop Martech Technology Strategy resources supporting Mazda across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration.
Set the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view.
Build team capability in strategic judgment, executive communication, business analysis quality, and client-facing presence.
Contribute reusable frameworks, account learnings, and thought leadership to the broader Technology Strategy practice.