MarTech Strategy Director: Growth & Governance

Vmlenterprise Solutions; Chicago (IL); Sur place; USD 100 000 - 230 000; Plein temps

Résumé du poste

Mazda North America Operations seeks a Director of Martech Technology Strategy to shape and lead its enterprise Martech roadmap. The role connects business goals to technology, data, platform governance, and operating models to drive measurable growth.

This leader will own the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, and analytics, working with senior Mazda stakeholders and key partners to deliver measurable outcomes.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
• Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to lead cross-functional or multi-partner programs, facilitate executive alignment, and influence without direct authority.
• Excellent written and verbal communication skills, with the ability to translate complex technology decisions into clear business recommendations.

Responsabilités

• Own the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate Mazda’s priorities into a sequenced technology strategy, roadmap, and fundable use cases.
• Provide clear recommendations on build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Lead strategy for Mazda’s Adobe Experience Platform and Real-Time CDP programs and governance.

Connaissances

Technology strategy

Marketing technology strategy

Digital transformation

Business architecture

Consulting

Enterprise platform strategy

Formation

Bachelor’s degree

Outils

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Salesforce Marketing Cloud

Claravine

Domo

TransUnion

LiveRamp

The Trade Desk

DV360

Google Ads

Description du poste

Mazda North America Operations seeks a Director of Martech Technology Strategy to shape and lead its enterprise Martech roadmap. The role connects business goals to technology, data, platform governance, and operating models to drive measurable growth.

This leader will own the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, and analytics, working with senior Mazda stakeholders and key partners to deliver measurable outcomes.