Director, MarTech Strategy & Enterprise Roadmap

Wunderman Thompson (DBA VML); New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

Mazda North America Operations seeks a senior leader to shape and drive the enterprise Martech strategy. You will own the end-to-end roadmap across CDP, CRM, personalization, taxonomy, and data governance, coordinating with Mazda stakeholders and partners to deliver measurable growth.

The role requires strong executive communication, stakeholder management, and a willingness to travel to Mazda and partner locations. This is a hybrid, in-office role with four days on-site per week.

Qualifications

• Bachelor's degree in CS/IS/Marketing/Business or related field.
• 8+ years in technology or marketing technology strategy.
• Experience owning enterprise roadmaps across multiple teams and partners.
• Strong knowledge of Martech ecosystems: CDP, CRM, personalization, analytics.
• Experience with Adobe Experience Platform, Real-Time CDP, AEP tools, Salesforce Marketing Cloud.
• Proven ability to lead cross-functional programs and influence without authority.
• Excellent written and verbal communication skills.

Responsibilities

• Own Mazda Martech roadmap across CDP, CRM, personalization, and data engineering.
• Translate business priorities into a sequenced technology strategy and use cases.
• Define governance and taxonomy standards for naming and metadata.
• Set CRM/personalization strategy across owned channels and journeys.
• Lead cross-agency collaboration with stakeholders and partners.
• Define measurement frameworks linking activity to business outcomes.

Skills

Martech strategy

Cross-functional leadership

Executive communication

Roadmap ownership

Education

Bachelor's degree in CS/IS/Marketing/Business/Strategy

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Salesforce Marketing Cloud

Claravine

Domo

Job description

Mazda North America Operations seeks a senior leader to shape and drive the enterprise Martech strategy. You will own the end-to-end roadmap across CDP, CRM, personalization, taxonomy, and data governance, coordinating with Mazda stakeholders and partners to deliver measurable growth.

The role requires strong executive communication, stakeholder management, and a willingness to travel to Mazda and partner locations. This is a hybrid, in-office role with four days on-site per week.