MarTech Data Lead: Personalization & Governance

Citizens; Johnston (RI); Hybrid; USD 140,000 - 183,000; Full time

Job summary

Citizens in the United States is seeking a Martech Platform Data Lead to define and orchestrate data requirements powering the marketing communications ecosystem. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure accurate, accessible, and governed customer data for batch and real-time personalization.

The role drives data architecture discussions, identity resolution, segmentation, and platform integrations, enabling compliant, scalable

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8+ years in customer data management, CRM, or data strategy.
• Experience defining data requirements for marketing platforms.
• Strong governance, identity resolution, and segmentation knowledge.
• Ability to lead cross-functional initiatives and communicate complex topics.

Responsibilities

• Define and maintain data strategy, governance, and roadmaps for martech and communications.
• Translate use cases into data requirements for ingestion, enrichment, segmentation, and activation.
• Shape data models, integrations, controls, monitoring, and remediation with partners.
• Drive data quality, metadata, taxonomy, and attribute standards for campaigns.
• Support platform modernization across marketing automation, CRM, and customer communications.

Skills

Data governance

Identity resolution

Data architecture

Cross-functional leadership

Marketing technology

API/data movement

Data quality

Education

Bachelors degree

Tools

Pega CDH

Zeta Marketing Platform

Adobe Journey Optimizer/Campaign

Salesforce Marketing Cloud

Snowflake

AWS

Azure

Google Cloud

Job description

Citizens in the United States is seeking a Martech Platform Data Lead to define and orchestrate data requirements powering the marketing communications ecosystem. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure accurate, accessible, and governed customer data for batch and real-time personalization.

The role drives data architecture discussions, identity resolution, segmentation, and platform integrations, enabling compliant, scalable