MarTech Strategy Lead: Data-Driven Growth & Personalization

Valley Bank; Morristown (TN); On-site; USD 100,000 - 120,000; Full time

Job summary

A regional financial institution is seeking a Marketing Technology Owner responsible for maximizing the value of its marketing technology investments. This role involves owning the strategy, roadmap, governance, and performance of the MarTech ecosystem, ensuring platforms are integrated and optimized to drive business outcomes. A minimum of 7 years’ experience in digital marketing in regulated industries is required, along with strong knowledge of platforms like Adobe Target and Salesforce. This position offers significant opportunity for strategic influence and cross-functional collaboration.

Qualifications

• Minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.
• Experience with MarTech platforms including Adobe Target and Salesforce.
• Strong understanding of optimizing digital customer journeys in a multi-channel environment.

Responsibilities

• Own the MarTech vision, roadmap, and platforms.
• Maximize utilization of existing MarTech investments.
• Partner with teams to optimize digital customer journeys.
• Work on data-driven conversion optimization.
• Manage regulatory compliance with Legal and Risk teams.

Skills

Strategic thinking

Influential communication

Data-driven decision making

Governance mindset

Hands-on ownership of enterprise MarTech

Understanding of customer data

Translation of business strategy

Experience managing vendors and budgets

Optimizing digital customer journeys

Education

Bachelor's degree in Marketing or Marketing Technology

Tools

Adobe Target

Segment CDP

Snowflake

Salesforce CRM

Adobe Experience Manager

Job description

A regional financial institution is seeking a Marketing Technology Owner responsible for maximizing the value of its marketing technology investments. This role involves owning the strategy, roadmap, governance, and performance of the MarTech ecosystem, ensuring platforms are integrated and optimized to drive business outcomes. A minimum of 7 years’ experience in digital marketing in regulated industries is required, along with strong knowledge of platforms like Adobe Target and Salesforce. This position offers significant opportunity for strategic influence and cross-functional collaboration.