Hybrid MarTech Data Platform Lead

Citizens Bank; Westwood (MA); Hybrid; USD 140,000 - 183,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Retirement benefits

Parental leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens Bank is seeking a Martech Platform Data Lead to define and orchestrate data requirements powering the organization’s marketing communications ecosystem. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure data accuracy, governance, and activation across channels.

The role drives data architecture, audience strategy, identity resolution, and platform integrations for batch and real-time engagement while maintaining compliance and

Qualifications

• Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or related field.
• 8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
• "Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms."
• "Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts."
• "Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly."
• "Experience operating in a highly governed or regulated environment."
• "Familiarity with AI-driven personalization, decisioning, CDPs, privacy requirements, and customer 360 / identity strategies."

Responsibilities

• Define and maintain the martech & communications platform data strategy, roadmap, and governance routines aligned to business priorities.
• Translate marketing, decisioning, and customer engagement use cases into clear data requirements, including ingestion, enrichment, identity, segmentation, and activation needs.
• Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
• Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
• Support platform data modernization across marketing automation, customer decisioning, CRM, and customer communications tools.
• Partner with Risk, Legal, Compliance, and data governance teams to ensure data use aligns with Citizens’ policies and regulatory expectations.
• Advise business and technical stakeholders on data dependencies, gaps, prioritization, and implementation trade-offs.
• Build strong relationships with internal partners and vendors, providing recommendations and roadmap updates to senior leaders.

Skills

Data governance

Data architecture

Segmentation strategy

Identity resolution

Cross-functional leadership

Regulatory compliance

Stakeholder communication

Project management

Education

Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science

Tools

Pega Customer Decision Hub

Zeta Marketing Platform

Adobe Journey Optimizer

Salesforce Marketing Cloud

Snowflake

AWS

Azure

Google Cloud

Job description

Citizens Bank is seeking a Martech Platform Data Lead to define and orchestrate data requirements powering the organization’s marketing communications ecosystem. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure data accuracy, governance, and activation across channels.

The role drives data architecture, audience strategy, identity resolution, and platform integrations for batch and real-time engagement while maintaining compliance and