Senior Martech Engineer — Customer Data & Personalization

Alo; Los Angeles (CA); On-site; USD 200,000 - 240,000; Full time

Job summary

Alo in Beverly Hills is seeking a Lead Martech Engineer to design, build, and scale the technology behind Customer 360, lifecycle orchestration, and cross-channel journeys. This role sits at the intersection of marketing, data, and engineering, owning the data foundation for retention programs and real-time activation.

You’ll work with Braze, CDP, and reverse ETL tooling, defining identity, consent, and audience logic.

Qualifications

• Senior-level Martech Engineer with ownership mindset.

Responsibilities

• Own data ingestion for retention, lifecycle, and loyalty programs.
• Design cross-channel journeys using Braze and related tools.
• Build reusable triggers, templates, and journey patterns at scale.
• Partner with Data Engineering to design and operationalize Customer 360.
• Ensure identity resolution, consent flags, and audience logic across systems.
• Mentor junior engineers as the team grows.

Skills

CDPs & reverse ETL

Braze

Event-driven architecture

SQL

Liquid templating

Identity resolution

Consent management

Cross-channel orchestration

Marketing measurement

Tools

Braze

CDP

Reverse ETL

SQL

Liquid templating

Job description

Alo in Beverly Hills is seeking a Lead Martech Engineer to design, build, and scale the technology behind Customer 360, lifecycle orchestration, and cross-channel journeys. This role sits at the intersection of marketing, data, and engineering, owning the data foundation for retention programs and real-time activation.

You’ll work with Braze, CDP, and reverse ETL tooling, defining identity, consent, and audience logic.