MarTech Data Lead - Hybrid, Drive Personalization

Citizens Bank; United States; Hybrid; USD 140,000 - 190,000; Full time

Job summary

Citizens Bank is seeking a Martech Platform Data Lead to define and orchestrate the data requirements powering marketing communications at scale. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure data is accurate, accessible, governed, and optimized for activation.

You will drive data architecture, identity resolution, governance, and platform integrations to enable batch and real-time personalized, data-driven customer engagement, while ensuring

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
• Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
• Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
• Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.
• Experience operating in a highly governed or regulated environment.

Responsibilities

• Define and maintain the martech & communications platform data strategy, roadmap, and governance routines aligned to business priorities.
• Translate marketing, decisioning, and customer engagement use cases into clear data requirements, including ingestion, enrichment, identity, segmentation, and activation needs.
• Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
• Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
• Support platform data modernization across marketing automation, customer decisioning, CRM, and customer communications tools.
• Partner with Risk, Legal, Compliance, and data governance teams to ensure data use aligns with Citizens’ policies and regulatory expectations.
• Advise business and technical stakeholders on data dependencies, gaps, prioritization, and implementation trade-offs.
• Build strong relationships with internal partners and vendors, providing recommendations and roadmap updates to senior leaders.

Skills

Data governance

Data architecture

Stakeholder communication

Regulated environment experience

Education

Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or related discipline

Tools

Pega Customer Decision Hub

Zeta Marketing Platform

Adobe Journey Optimizer/Campaign

Salesforce Marketing Cloud

Snowflake

AWS

Azure

Google Cloud

Job description

Citizens Bank is seeking a Martech Platform Data Lead to define and orchestrate the data requirements powering marketing communications at scale. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure data is accurate, accessible, governed, and optimized for activation.

You will drive data architecture, identity resolution, governance, and platform integrations to enable batch and real-time personalized, data-driven customer engagement, while ensuring