MarTech Systems Lead: Data, Integrations & Automation

Askfavor; Austin (TX); On-site; Full time

Job description

We are looking for a Marketing Technology Systems Manager to join our team as the primary custodian of our growth and consumer platform. This role is for a technical operator who thrives on the "plumbing" of marketing technology.

In this role, you will partner closely with the Director of Marketing Operations & Platform to translate our strategic vision into a high-functioning reality. You will lead the charge on data governance, system integrations, and tool enablement. From managing our customer data platform (CDP) event volume to architecting the signals that power our paid media spend, you will ensure the integrity, scalability, and technical excellence of our growth stack every day.

What you'll do:

• Data Governance & Taxonomy: Serve as the "source of truth" for our marketing data. Design and maintain CDP tracking taxonomies, enforce data standards, and ensure our events and attributes remain clean and actionable across the entire martech ecosystem.
• Platform Administration: Serve as the primary technical point of contact for our core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the "health of the machine," including monitoring API limits, managing user permissions, and troubleshooting system-level errors.
• Technical Solutioning & Implementation: Partner with Data Science, Engineering, and Product to translate marketing use cases into detailed technical specifications. You will serve as the primary project lead for platform enhancements—from defining new data events and personalization models to overseeing the end-to-end implementation and QA of new tool integrations.
• Enablement & Self‑Service: Build the MarTech “playbook” for MarOps and the broader marketing team. Create template libraries, training resources, and standardized self‑service workflows that allow team members to execute high-quality work independently and safely.
• Documentation & Standards: Maintain a comprehensive library of our marketing architecture, ensuring all integrations, schemas, and logic-based workflows are well-documented for future scale.
• Performance Signal Management: Support our Paid Media team by maintaining the technical "hooks" for performance marketing, such as Conversion APIs (CAPI) and MMP deep-linking (Branch).

Skills you have:

• Relevant Bachelor’s degree or certification in IT, Marketing, or related fields.
• 4-5 years in a technical Marketing Operations, MarTech, or Growth Engineering role.
• Hands‑on experience with Segment, mParticle, or similar data orchestration CDPs. You are comfortable managing schemas and debugging event delivery.
• Experience in modern lifecycle automation platforms such as Braze, Iterable, or customer.io. Proficiency in HTML/CSS for email and experience with logic-based templating languages (Liquid) preferred.
• A strong understanding of REST APIs, JSON, and Webhooks. You can read technical documentation and troubleshoot a data payload with ease.
• Familiarity with SQL and relational databases – plus a solid grasp of how data should be structured for marketing automation and analytics.
• Bonus points for experience with Mobile Measurement Partners (MMPs) and an understanding of how privacy frameworks (ATT, GDPR) impact tracking and attribution.
• Proven ability to document technical workflows and act as a liaison between Marketing and Engineering/Product teams.

Who you are:

• The "Technical Anchor": You love being the person the team turns to when a problem is "too technical" for a generalist to solve.
• Pragmatic Builder: You find satisfaction in building a robust, automated system that "just works" so others can do their best work.
• Collaborative Integrator: You enjoy the "puzzle" of connecting different platforms and ensuring data flows seamlessly between them.
• Detail Obsessive: You believe that data integrity is the foundation of high-performing marketing teams.