Martech Platform Data Lead

Citizens Bank; United States; Hybrid; USD 140,000 - 190,000; Full time

Job summary

Citizens Bank is seeking a Martech Platform Data Lead to define and orchestrate the data requirements powering marketing communications at scale. You will partner across Marketing, Technology, Data & Analytics, and Customer Experience to ensure data is accurate, accessible, governed, and optimized for activation.

You will drive data architecture, identity resolution, governance, and platform integrations to enable batch and real-time personalized, data-driven customer engagement, while ensuring

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
• Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
• Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
• Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.
• Experience operating in a highly governed or regulated environment.

Responsibilities

• Define and maintain the martech & communications platform data strategy, roadmap, and governance routines aligned to business priorities.
• Translate marketing, decisioning, and customer engagement use cases into clear data requirements, including ingestion, enrichment, identity, segmentation, and activation needs.
• Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
• Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
• Support platform data modernization across marketing automation, customer decisioning, CRM, and customer communications tools.
• Partner with Risk, Legal, Compliance, and data governance teams to ensure data use aligns with Citizens’ policies and regulatory expectations.
• Advise business and technical stakeholders on data dependencies, gaps, prioritization, and implementation trade-offs.
• Build strong relationships with internal partners and vendors, providing recommendations and roadmap updates to senior leaders.

Skills

Data governance

Data architecture

Stakeholder communication

Regulated environment experience

Education

Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or related discipline

Tools

Pega Customer Decision Hub

Zeta Marketing Platform

Adobe Journey Optimizer/Campaign

Salesforce Marketing Cloud

Snowflake

AWS

Azure

Google Cloud

Job description

At Citizens, we are transforming how we use data to deliver relevant, timely, and personalized customer communications at scale. The Martech Platform Data Lead is responsible for defining and orchestrating the data requirements needed to power the organization's marketing communications technology ecosystem. This role partners across Marketing, Technology, Data & Analytics, and Customer Experience teams to ensure that the customer data utilized by the Martech platforms is accurate, accessible, governed, and optimized for activation across marketing channels.

The ideal candidate will help drive data architecture discussions, customer data needs, segmentation & audience data strategy, identity resolution, data governance, and platform integrations in partnership with Technology Services and Enterprise Data & Analytics team members to enable batch and real-time personalized, data-driven customer engagement. This individual will drive the evolution of the organization's customer communications’ & marketing technology data capabilities while ensuring compliance, scalability, and business value realization.

Key Responsibilities

• Define and maintain the martech & communications platform data strategy, roadmap, and governance routines aligned to business priorities.
• Translate marketing, decisioning, and customer engagement use cases into clear data requirements, including ingestion, enrichment, identity, segmentation, and activation needs.
• Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
• Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
• Support platform data modernization across marketing automation, customer decisioning, CRM, and customer communications tools.
• Partner with Risk, Legal, Compliance, and data governance teams to ensure data use aligns with Citizens’ policies and regulatory expectations.
• Advise business and technical stakeholders on data dependencies, gaps, prioritization, and implementation trade-offs.
• Build strong relationships with internal partners and vendors, providing recommendations and roadmap updates to senior leaders.

Required Qualifications

• Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or a related discipline; equivalent experience considered.
• 8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
• Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
• Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
• Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.
• Experience operating in a highly governed or regulated environment.

Preferred Qualifications

• Experience with platforms such as Pega Customer Decision Hub, Zeta Marketing Platform, Adobe Journey Optimizer/Campaign, Salesforce Marketing Cloud, Snowflake, AWS, Azure, or Google Cloud.
• Financial services/Banking or Regulatory data experience.
• Familiarity with AI-driven personalization, decisioning, CDPs, privacy requirements, and customer 360 / identity strategies.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: Monday-Friday
• Hybrid: 4 days per week on-site, 1 day remote

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.