Customer Data Architect | Personalization & CDP

Knowit Training; Houston (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

Knowit Training is seeking an accomplished Architect to define and deliver architectures for CDP, Customer Master Data, and personalization across MarTech platforms. You will lead identity resolution, data governance, and real-time decisioning initiatives with strong collaboration across Marketing, IT, and Data Science.

The role requires 8+ years in data/MarTech and hands-on experience with major platforms.

Qualifications

• 8+ years in customer data, data engineering, or MarTech domains.
• 3+ years in marketing technology architecture including personalization and customer engagement solutions.
• MarTech domain expert skilled in customer data, clickstream, identity resolution, segmentation, and activation across owned, paid, and partner channels.
• Proven expertise in CDP (COTS or in-house), Customer Master Data management, CRM/loyalty systems, and Customer 360 solutions.
• Experience defining identity resolution strategies and understanding tradeoffs across CDP, data warehouse, and external identity providers.
• Experience implementing privacy, consent management, and data governance frameworks, including consent enforcement and data lineage.

Responsibilities

• Define and deliver solution architectures for CDP and Customer Master Data.
• Ensure seamless integration between MarTech platforms and data ecosystems.
• Govern identity resolution strategies and consent enforcement.
• Architect real-time and batch personalization and decisioning.
• Evaluate vendor platforms and optimize cost and usage.
• Collaborate with Marketing, IT, and Data Science to align roadmaps.

Skills

MarTech Architecture

Data Modeling

Identity Resolution

Privacy & Governance

Real-time Personalization

Cloud Architecture

Education

Bachelor's degree in Computer Science or related field

Master's degree a plus

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

HubSpot

Google Analytics

Job description

Knowit Training is seeking an accomplished Architect to define and deliver architectures for CDP, Customer Master Data, and personalization across MarTech platforms. You will lead identity resolution, data governance, and real-time decisioning initiatives with strong collaboration across Marketing, IT, and Data Science.

The role requires 8+ years in data/MarTech and hands-on experience with major platforms.