Marketing Strategist (EdTech & Growth)

Cengage Group; Portland (OR); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a results-oriented marketing professional to develop and execute comprehensive marketing plans across B2B and B2C channels. The role emphasizes cross-functional collaboration, data-driven analysis, and innovative digital strategies to advance learning products and services.

You will contribute to campaigns, optimize processes, and support communications across platforms while staying aligned with company goals and global education initiatives.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Prioritization

Market analysis

Strategy development

Self-motivation

Organization

Written communication

Verbal communication

Presentation skills

Collaboration

Digital education passion

B2B marketing

B2C marketing

Cross-functional leadership

Marketing process optimization

Education

BS or BA in Marketing, Communications, Business, or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a results-oriented marketing professional to develop and execute comprehensive marketing plans across B2B and B2C channels. The role emphasizes cross-functional collaboration, data-driven analysis, and innovative digital strategies to advance learning products and services.

You will contribute to campaigns, optimize processes, and support communications across platforms while staying aligned with company goals and global education initiatives.