EdTech Marketing Strategist

Cengage Group; Sacramento (CA); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a dynamic marketer to develop and implement comprehensive marketing plans that align with company goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and identify strategic opportunities to drive growth.

The role emphasizes leading marketing initiatives, optimizing campaigns, and supporting internal/external communications through digital tools. A strong background in both B2B and B2C marketing is preferred.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Marketing strategy

Cross-functional collaboration

Market analysis

B2B and B2C marketing

Project management

Presentation skills

Interpersonal skills

Digital education passion

Ability to manage priorities

Responsive

Organization

Written communication

Verbal communication

Education

BS or BA in Marketing, Communications, Business, or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a dynamic marketer to develop and implement comprehensive marketing plans that align with company goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and identify strategic opportunities to drive growth.

The role emphasizes leading marketing initiatives, optimizing campaigns, and supporting internal/external communications through digital tools. A strong background in both B2B and B2C marketing is preferred.