EdTech Marketing Strategist - Grow Learning Solutions

Cengage Group; Anchorage (AK); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group in the United States is seeking a marketing professional to help shape our growth strategy. You will develop and execute marketing plans, collaborate with cross-functional teams, and analyze market opportunities to drive results.

This role emphasizes digital education, B2B/B2C campaigns, and optimization of marketing processes. You will contribute to communications, leverage analytics tools, and deliver campaigns across multiple channels to improve customer outcomes and engagement.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Ability to manage multiple priorities.
• Experience with market analysis and strategy development.
• Strong written, verbal, and presentation skills.
• Collaborative, customer-focused mindset.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Skills

Market analysis

Strategy development

Cross-functional leadership

B2B & B2C marketing

Digital advertising

Content & communications

Project management

Strong writing/presentation

Digital education passion

Prioritize responsiveness

Education

BS/BA in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group in the United States is seeking a marketing professional to help shape our growth strategy. You will develop and execute marketing plans, collaborate with cross-functional teams, and analyze market opportunities to drive results.

This role emphasizes digital education, B2B/B2C campaigns, and optimization of marketing processes. You will contribute to communications, leverage analytics tools, and deliver campaigns across multiple channels to improve customer outcomes and engagement.