EdTech Marketing Manager — Growth & Strategy

Cengage Group; Billings (MT); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a Marketing professional to develop and implement plans, analyze market trends, and manage campaigns that drive both B2B and B2C outcomes within the edtech space. The role emphasizes collaboration with cross-functional teams, data-driven decision making, and a passion for digital education.

The position, aligned with Cengage's ed2go initiative, offers full-time employment in a dynamic learning environment and opportunities to influence learner outcomes across multiple

Qualifications

• BS or BA in Marketing, Communications, Business, or related field.
• Ability to manage multiple priorities effectively.
• Proficiency in market analysis and strategy development.
• Self-motivated with strong responsiveness.
• Highly organized with attention to detail.
• Excellent written, verbal, and presentation skills.
• Collaborative mindset with interpersonal strengths.
• Passion for digital education and positive customer outcomes.
• Experience in B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing campaigns and processes with automation.

Responsibilities

• Develop and implement marketing plans aligned with goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Skills

Multi-tasking

Market analysis

Strategy development

Strong communication

Presentation skills

Digital marketing

B2B/B2C marketing

Project leadership

Cross-functional collaboration

AI tools in marketing

Education

BS in Marketing

BA in Marketing/Communications/Business

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group is seeking a Marketing professional to develop and implement plans, analyze market trends, and manage campaigns that drive both B2B and B2C outcomes within the edtech space. The role emphasizes collaboration with cross-functional teams, data-driven decision making, and a passion for digital education.

The position, aligned with Cengage's ed2go initiative, offers full-time employment in a dynamic learning environment and opportunities to influence learner outcomes across multiple