EdTech Marketing Manager — Growth & Strategy

Cengage Group; Wilmington (DE); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to develop and execute comprehensive plans that align with our goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and implement innovative strategies that drive growth.

The role requires strong communication skills, a passion for digital education, and experience with B2B/B2C marketing. A dynamic, results-oriented mindset and ability to manage multiple priorities are essential.

Qualifications

• BS or BA in Marketing, Communications, Business, or related field
• Ability to effectively manage multiple priorities
• Proficiency in market analysis and strategy development
• Self-motivated with strong responsiveness
• Highly organized with attention to detail
• Outstanding written, verbal, and presentation skills
• Positive collaborative approach with strong interpersonal skills
• Passion for digital education and positive customer outcomes
• Experience with B2B and B2C marketing
• Ability to lead cross-functional projects
• Experience optimizing marketing processes and campaigns

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Skills

Marketing education background

Multi-priority management

Market analysis

Digital education passion

B2B marketing

B2C marketing

Cross-functional leadership

Excellent communication

Campaign optimization

Automation of marketing

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group is seeking a marketing professional to develop and execute comprehensive plans that align with our goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and implement innovative strategies that drive growth.

The role requires strong communication skills, a passion for digital education, and experience with B2B/B2C marketing. A dynamic, results-oriented mindset and ability to manage multiple priorities are essential.