EdTech Marketing Strategist — Growth & Campaigns

Cengage Group; Albuquerque (NM); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group in the United States is seeking a Marketing professional to develop and implement marketing plans that align with our goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and drive opportunities.

This role emphasizes strategic thinking, digital education focus, and B2B/B2C campaigns. You will support communications, manage campaigns, and optimize processes with automation and data insights to improve customer outcomes.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Skills

Marketing Strategy

Cross-functional

Market Analysis

Campaign Mgmt

Digital Marketing

B2B Marketing

B2C Marketing

Marketing Automation

Strong Communication

Project Leadership

Detail Oriented

Education

BS in Marketing

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email Platforms

Microsoft Office

Job description

Cengage Group in the United States is seeking a Marketing professional to develop and implement marketing plans that align with our goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and drive opportunities.

This role emphasizes strategic thinking, digital education focus, and B2B/B2C campaigns. You will support communications, manage campaigns, and optimize processes with automation and data insights to improve customer outcomes.