Strategic Marketing Manager — EdTech Growth

Cengage Group; Phoenix (AZ); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to develop and execute comprehensive marketing plans that align with company goals. The role involves collaborating with cross-functional teams to drive results, analyze market trends, and implement innovative strategies that enhance brand presence across B2B and B2C channels.

The position emphasizes data-driven decision making, strong communication, and a passion for digital education to improve customer outcomes.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Multi-tasking

Market analysis

Communication

Presentation skills

Detail oriented

Cross-functional teamwork

Digital education passion

B2B and B2C marketing

Project leadership

Campaign optimization

Education

Bachelor degree in Marketing/Business/Communications

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group is seeking a marketing professional to develop and execute comprehensive marketing plans that align with company goals. The role involves collaborating with cross-functional teams to drive results, analyze market trends, and implement innovative strategies that enhance brand presence across B2B and B2C channels.

The position emphasizes data-driven decision making, strong communication, and a passion for digital education to improve customer outcomes.