EdTech Marketing Manager - Growth & Strategy

Cengage Group; Cheyenne (WY); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a Marketing professional to develop and implement plans that align with our goals. You will collaborate with cross‑functional teams to deliver results and analyze market trends to uncover strategic opportunities.

The role emphasizes digital education campaigns, B2B/B2C outreach, and marketing automation. You will leverage tools like Pardot, Google Analytics, WordPress, and the Adobe suite to drive measurable outcomes.

Qualifications

• BS or BA in Marketing, Communications, Business, or related field.
• Ability to manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with strong responsiveness.
• Highly organized with attention to detail.
• Excellent written, verbal and presentation skills.
• Collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans aligned with Cengage's goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Skills

Market analysis

Strategic planning

Cross-functional collaboration

Digital marketing

Communication

Project management

B2B and B2C marketing

Marketing automation

Data-driven decision making

Customer outcomes focus

Education

BS/BA in Marketing/Business

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group is seeking a Marketing professional to develop and implement plans that align with our goals. You will collaborate with cross‑functional teams to deliver results and analyze market trends to uncover strategic opportunities.

The role emphasizes digital education campaigns, B2B/B2C outreach, and marketing automation. You will leverage tools like Pardot, Google Analytics, WordPress, and the Adobe suite to drive measurable outcomes.