EdTech Marketing Manager: Growth & Strategy

Cengage Group; Hagåtña (GU); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a dynamic marketing professional to drive strategic plans and outcomes across our education platforms. You will lead cross‑functional initiatives, analyze market opportunities, and implement innovative campaigns to reach B2B and B2C audiences.

Join a global edtech leader focused on affordable digital education and learner outcomes, with opportunities to shape campaigns, optimize processes, and collaborate with diverse teams worldwide.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Ability to manage multiple priorities.
• Experience with market analysis and strategy development.
• Strong written, verbal, and presentation skills.
• Collaborative interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing and automating marketing campaigns.

Responsibilities

• Develop and implement marketing plans aligned with goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Skills

Marketing degree

Multitasking

Market analysis

Self-motivation

Detail-oriented

Communication skills

Interpersonal skills

Digital education passion

B2B/B2C marketing

Cross-functional leadership

Marketing automation

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a dynamic marketing professional to drive strategic plans and outcomes across our education platforms. You will lead cross‑functional initiatives, analyze market opportunities, and implement innovative campaigns to reach B2B and B2C audiences.

Join a global edtech leader focused on affordable digital education and learner outcomes, with opportunities to shape campaigns, optimize processes, and collaborate with diverse teams worldwide.