Strategic Marketing Manager, EdTech Growth

Cengage Group; Hartford (CT); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to develop and implement marketing plans that align with our goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and determine strategic opportunities to drive growth.

This role emphasizes digital education marketing, B2B and B2C channels, and data-driven decision making. You will implement innovative strategies, support communications through technology, and help the team achieve objectives with a

Qualifications

• BS or BA in Marketing, Communications, Business, or related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology and channels.
• Provide effective support to the marketing team to achieve objectives.

Skills

Marketing strategy

Cross-functional

Market analysis

Digital marketing

Communication skills

Presentation skills

Multitasking

B2B marketing

B2C marketing

AI in marketing

Education

BS or BA in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group is seeking a marketing professional to develop and implement marketing plans that align with our goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and determine strategic opportunities to drive growth.

This role emphasizes digital education marketing, B2B and B2C channels, and data-driven decision making. You will implement innovative strategies, support communications through technology, and help the team achieve objectives with a