Marketing Manager, EdTech Growth & Strategy

Cengage Group; Denver (CO); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a seasoned marketing professional to help shape and execute strategic marketing plans across multiple channels. The role emphasizes collaboration with cross-functional teams, data-driven decision making, and driving outcomes that support learners and educational goals.

The candidate should bring strong skills in market analysis, digital tools, and campaign optimization, with a passion for digital education and customer outcomes across B2B and B2C contexts.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Multiple priorities management

Market analysis & strategy development

Digital education passion

B2B and B2C marketing experience

Cross-functional collaboration

Strong written, verbal and presenting

Responsive and proactive

Lead cross-functional projects

Campaign optimization & automation

Education

BS or BA in Marketing, Communications, Business, or a related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a seasoned marketing professional to help shape and execute strategic marketing plans across multiple channels. The role emphasizes collaboration with cross-functional teams, data-driven decision making, and driving outcomes that support learners and educational goals.

The candidate should bring strong skills in market analysis, digital tools, and campaign optimization, with a passion for digital education and customer outcomes across B2B and B2C contexts.