Marketing Ops Leader, Remote & Data-Driven Growth

First American; San Francisco (CA); Remote; USD 98,000 - 130,000; Full time

Job summary

First American in San Francisco is seeking a Marketing Operations Manager to own data integrity, governance, and performance measurement across CRM, MAP, paid media, and analytics. You will unify data into a single trusted view and lead a team to scale marketing operations with rigor.

You will coach talent, build scalable processes, and partner with IT, Analytics, and divisional teams to deliver actionable performance readouts and governance across campaigns and dashboards.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.

Responsibilities

• Lead the operations and governance backbone of the Performance Marketing CoE.
• Unify marketing data across CRM, MAP, paid media, and analytics into a single view.
• Own campaign tracking architecture, UTM governance, and attribution setup.
• Build dashboards for spend, performance, ROI, and pipeline contribution.
• QA lead routing and conversion tracking for accuracy and integrity.
• Create governance frameworks for routing, QA, and reporting accuracy.

Skills

Leadership

Data-driven decisions

Cross-functional collaboration

Attention to detail

Operational rigor

Education

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field

Tools

GA4

Looker Studio

Attribution platforms

Salesforce Marketing Cloud

HubSpot

Tag management systems

Job description

First American in San Francisco is seeking a Marketing Operations Manager to own data integrity, governance, and performance measurement across CRM, MAP, paid media, and analytics. You will unify data into a single trusted view and lead a team to scale marketing operations with rigor.

You will coach talent, build scalable processes, and partner with IT, Analytics, and divisional teams to deliver actionable performance readouts and governance across campaigns and dashboards.